The Rise and Demise of Clubhouse

Is this the beginning of the end of Clubhouse?

So much has changed since we last discussed Clubhouse, barely two months ago. If at first we thought it worthwhile to understand the perspective of the podcast industry, it now seems justified to review more broadly the wider social media landscape.

Just as rapidly as the app has grown, major players like Twitter and Facebook have responded. The main issue is not insignificant: being a feature, not a product, what Clubhouse offers is really not that unattainable for the social media giants – hello, Twitter Spaces!

That is combined with already enormous subscriber lists, superior technological ability in adding further upgrades of their own and the glaring reality that it makes sense for these apps to carry this feature themselves.

Apart from changing their IOS-only policy last month, to also offer their service on Android, Clubhouse has not shown much agility.

Whilst there are still many enthusiasts that believe in their potential, a significant portion of observers can see the writing on the wall for the young startup. It just doesn’t seem like a profitable business, especially long term.

VERVE CAPITAL